To support Bharata Radio in expanding its listener base, we developed a promotional video that highlights its unique position as a national private radio station broadcasting the latest news and fostering cultural exchange between Indonesia and China. Collaborating with China Radio International (CRI), the video emphasizes Bharata Radio’s role in bringing China-Indonesia news and promoting Chinese culture. From initial concept ideation to production and post-production, we provided a comprehensive end-to-end solution, capturing the essence of Bharata Radio’s mission in a polished and engaging video.